The Phnom Penh Book Fair, an important annual event for Sipar Publishing
The Phnom Penh Book Fair is held every December. An opportunity to meet our customers and exchange ideas with an increasingly curious public.
Over four days, this fair allows Cambodians to meet different publishers and buy books suited to their tastes and ages. Every year, the number of exhibitors increases, reflecting Cambodians' growing appetite for books. Slowly but surely, books are moving away from their purely educational role and becoming a leisure activity.
Sipar, a key player in children's literature
As every year, the best-selling Sipar books are those aimed at children, particularly those in kindergarten or elementary school. Sipar Publishing is recognized in Cambodia as the highest-quality publisher of educational children's books. Many parents come to the fair to see and ask about new titles released during the year. Some regulars chat with the teams and even suggest new titles they would like to buy for their children. Feedback from our customers is essential in order to best meet their needs.
In addition to young parents, many teenagers attend the show, looking for manga and comics to read. The appetite for reading is growing, which is good news. On the other hand, the lack of purchasing power of teenagers and young adults means that buying a book is not a priority for them.
VIP visits
Both Sipar stands were well attended. Among them was Dr. Hang Chuon Naron, Cambodia's Minister of Education, Health and Sports. Since 2017, he has called on Sipar to publish his books. The most recent, addressing the theme of human resources management in the education sector, was published in 2023.
DJ Nana, Cambodian influencer and godmother of Sipar in Cambodia, also paid a visit to the Sipar teams. Veary's mascot, a little dragon protagonist of several Sipar children's titles, was a big hit with her children, as with many other curious little ones.
Get to know more about our collections, visit our Sipar Book website.
All of our selling points are in Cambodia. We do not have any stock in France. Please contact our team in Cambodia for more information at this adress : promotion@sipar-cam.org